Some dealers are forgoing certification to turn used inventory around faster due to high demand.
The brand has had two long-standing issues: a widely unloved infotainment system and a clientele that skews far older than those of its luxury competitors.
"We're not trying to catch up" with domestic competitors, says Mike Sweers, the executive chief engineer for the automaker's trucks.
Two all-wheel-drive versions of the electric compact crossover received EPA range ratings approaching 250 miles, slightly less than the rwd models.
Rivian will briefly have the electric pickup market to itself before competing products arrive from other automakers.